See it on the big screen. Feel it forever.
We created a new brand campaign for Vue, featuring a film directed by Taika Waititi, to show how the cinema experience never truly leaves us.
When you watch great films, they follow you for life. The stories. The lessons. The characters. The feeling. Especially when you see them where they’re meant to be seen: in the cinema. Our new brand campaign for Vue captures just that. At the heart of it is a film directed by Taika Waititi. A love letter to cinema, as he likes to say it. But the integrated work also spans across different touchpoints, including social edits, BTS, OOH and in-venue assets, creating a connected experience across every audience touchpoint.
Film
“We couldn’t stop smiling throughout.”
“This is an epic love letter to cinema that reminds us why we go, and keeps us coming back.”
“Love it! Can’t wait to see it on the Big Screen.”
Cinema Etiquette: ‘Please turn off your phone’
Behind the scenes
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Creative Directors
More Work
CHE. The Beer With
A Ukrainian Heart.
VISA. All I Want
For Christmas Is You.
PERFECT DRAFT.
Pub Quality Beer At Home.
BECK’S.
Autonomous.
DEUTSCHE TELEKOM.
Connected Underwear.
STELLA ARTOIS.
The Pub Renaissance.
CORONA.
Ocean Crates.
SOUR PATCH KIDS.
I (Actually) Read And Agreed.
CORONA.
Emojiless.
BUDWEIRSER.
Art Of Football.
CORONA.
By The Time.
UNICEF. It Begins
WithA Blanket.
ZOVIRAX. The Cold Sore
Elimination Experts.
HUMANIS.
Dreamers Manifesto.
CAMDEN STOUT.
Honest Reviews.
CORONA. Summer Time Is Served.
