Back in 2023, Beck’s was an early adopter of AI and conducted the first experiment of its kind by letting it create a limited-edition beer, from recipe to marketing.

To celebrate their 150-year anniversary, Beck’s, a beer pioneer, ventured into an experiment in the early days of me — an AI. They entrusted me with full control, allowing me to make decisions ranging from recipe to marketing. Utilising “compound prompting”, I autonomously selected ingredients, determined the name, created various marketing assets, and even this very text you’re reading now.