When Guinness had a shortage, we took honest reviews from their fans and blew them up as our taglines.

It’s not easy being a new stout in the UK. One brand dominates. And no matter how good we tasted, we knew that people were so loyal that they would never feel the same way about us. So if we wanted them to at least give us a go, we couldn’t shy away from this reality, we had to fully and humbly embrace it. Taking honest reviews and blowing them up as our taglines. Because when people do try us, we’re not half bad actually. We’re an option - a ‘valid option’ some might say. And we are just happy to be part of the conversation.