Summer Time Is Served

Celebrating the start of British Summer Time with lime-shaped sunsets from across the world.

Corona, lime, beach, and sunsets. For the past 100 years of Corona’s history, these elements have been at the centre of their brand world. But believe it or not, there’s something no one noticed. A particular moment of the sunset, happening every single day. The lime. It was there all along. So we curated a series of sunset photography from across the world, embracing all their natural colours and unique imperfect lime shapes - just like when you cut a fresh lime yourself. And launched the campaign just as the clocks moved forward, reminding people that longer and brighter days are back. British Summer Time is here. And it’s Corona and lime season again

Case Study

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Creative Directors

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