Summer Time Is Served
Celebrating the start of British Summer Time with lime-shaped sunsets from across the world.
Corona, lime, beach, and sunsets. For the past 100 years of Corona’s history, they have been at the centre of the brand world. But believe it or not, there’s something no one noticed. A particular moment of the sunset, happening every single day. The lime. It was there all along. So we curated a series of sunset photography from across the world, embracing all their natural colours and unique imperfect lime shapes. And then we launched the campaign just as the clocks moved forward, reminding people that longer and brighter days were back. British Summer Time had arrived. And it’s Corona and lime season again.
Case Study
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Creative Directors